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VMware VMware Tanzu Brand Design Director - Opportunity for Working Remotely in Wichita, Kansas

Design Director, Brand

VMware has an exciting and transformative new mission and vision: to be the go-to choice for customers on their app modernization journey. And the brand team plays a very visible and strategic part of making that mission a reality. The VMware Tanzu brand is a developer-centric extension of the VMware brand, one that is already trusted by so many for software innovation. VMware Tanzu is closely associated with many of the popular opensource projects that power the portfolio: Kubernetes, Spring, RabbitMQ, and more.

As a key part of the brand team you’ll have a passion for continually exploring our brand expression and memorably impacting all stages of the customer journey. In this new chapter of your career journey, you’ll help bring to life the visual and verbal brand strategy for these new Developer and DevOps audiences, at events, conferences, in digital properties, campaigns and social media. You love to get hands-on solving problems and are comfortable leading a team of graphic designers, web developers, and project managers. You’ll bring an infectious passion and new perspective to a group of brands that includes VMware Tanzu, SpringOne (https://springone.io/) (the largest Java Spring user conference), DevOps Loop at VMworld (https://devopsloop.io/) , and key open source software projects.

Reporting to the Senior Creative Director, the Design Director will play a critical role translating our vision into exceptional brand experiences as the Tanzu portfolio continues to grow and evolve. This requires close collaboration across the brand team, and with product marketing, communications, and digital marketing, to ensure not just that the creative work supports the business objectives, but that it’s the envy of the industry. This role will have company-wide impact, as our push to boost developer affinity and application relevance is at the heart of VMware’s future growth.

Responsibilities include, but are not limited to:

  • Define and implement the brand and creative vision.

  • Explore bar-raising creative experiences.

  • Lead, hire, and mentor a team of managers and independent contributors.

  • Manage agency relationships for creative engagements that require outside vendors.

  • Manage a budget to best support the team's needs.

Required Skills & Experience:

Focus. The ideal candidate demonstrates an expert understanding of all expressions of design: digital properties, events, video, identity systems and social media.

  • Collaboration. This role requires building relationships across marketing teams for input and collaboration.

  • Inspiration. You bring a spirit of innovation and an awareness of design trends, and can steer a consistent visual look and feel for all brand storytelling.

  • Growth. You don’t need to be an expert in the Tanzu portfolio, but you should have the desire to learn and understand the impact of the technology on users and customers.

  • Organization. You’re able to stay on top of multiple, sometimes competing design priorities from events, digital, and campaigns.

  • Communication. You're an evangelist who can communicate a creative direction across teams and stakeholders, including senior management. You’ll also help the developers, operators, and architects understand how the Tanzu portfolio and adjacent opensource projects can help make their lives easier.

Preferred experience

  • 10+ years of experience as a graphic design/creative content lead at a software company, and 5+ as design director

  • Experience in the technology space ideally for a developer centric/cloud native audience.

  • Fluency in Adobe Creative Suite

  • Experience managing managers and coaching leaders

  • Proven track record building teams

  • Excellent written, verbal, and visual communication skills

This job may require the candidate to comply with travel restrictions and/or work from a facility that requires full vaccination prior to entry. Further, depending on various factors, including legal challenges to the Executive Order on Ensuring Adequate COVID Safety Protocols for Federal Contractors, VMware may require employees to be fully vaccinated effective January 18, 2022.

Category : Marketing

Subcategory: Marketing Management

Experience: Business Leadership

Full Time/ Part Time: Full Time

Posted Date: 2021-12-09

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.