VMware Sr. Product Marketing Manager - Opportunity for Working Remotely in Wichita, Kansas
Anywhere Workspace Solutions Senior Product Marketing Manager
The VMware End-User Computing (EUC) BU is a leader in mobile, device, desktop & virtual desktop management, serves as the center of VMware’s Anywhere Workspace Vision. The EUC team is looking for a dynamic solutions product marketer to work across sales, corporate marketing and product management teams delivering on VMware’s Anywhere Workspace vision, creating compelling content and driving outstanding results. EUC is a fast-paced environment, and we are seeking someone with experience in building, marketing or selling Software/SaaS products or solutions who can be innovative, creative, and make amazing things happen.
Why will you enjoy this new opportunity?
VMware Anywhere Workspace (https://www.vmware.com/solutions/anywhere-workspace.html) is a new category defining solution that upends everything available in the market today to support the distributed workforce. This Senior Solutions Product Marketing Manager Role provides a unique opportunity to grow your career by working on solutions that are central in helping organizations drive remote work technologies. Empowering today’s hybrid workforces is a top priority for the company and this role has lots of room to grow - personally and professionally.
Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing?
The primary responsibilities in this role will be to drive the solution messaging, campaign content and enablement for Anywhere Workspace, and specifically focus on one of our core use cases – Remote users. (think virtual apps and desktops and how VDI and DaaSmeet the fluctuating demands for remote work with unmatched user experiences)
You will work closely with fellow Product Marketing, Product Managers, Sales, PR/Comms, Digital and Corporate Marketing teams to lead the creation of the GTM plan, as well as create and build a cohesive message for your products, and influence the broader messaging for the business unit.
Being an extraordinary communicator and collaborator will be the essential ingredients to succeed in a team that works effectively across multiple Business Units to drive results consistently.
30 days - Become competent and have a solid understanding of VDI/DaaS use cases supported by End-Use Computing. Complete all necessary onboarding-related training. Know the team
60 days - be the primary Solutions PMM and outbound campaign contact for VDI/DaaS, and own content generation, success of prioritized SEO keywordsand GTM plans for this priority use case.
90 days – Take lead of the GTM plan, review messaging for your solution and contribute to specific Anywhere Workspace related projects (i.e. thought leadership research, etc)
6 months - Drive content for VMworld 22 and other events/conferences related to your solution. Be the SME and influence VDI/DaaSmessaging at a campaigns level, and creation of successful sales motions.
The Work: What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis?
Lead the creation of a GTM plan
Develop compelling solution messaging that resonates with the EUC target audience, including their pain points, buying triggers, and purchase process
Develop content journey and high-quality marketing collateral such as solution briefs, white papers, eBooks, etc. Record videos for field training is very valuable. good written skills are very desired.
Drive comprehensive market research using both primary/secondary data to support thought leadership campaigns, positioning, and business value decisions
Influence go-to-market strategy to successfully launch new solutions and lead the successful execution of this plan across functional teams.
Identify and support high-value industry events to accelerate industry-specific growth for EUC
Be able to quickly embrace new opportunities and prioritize time effectively
What is the leadership like for this role? What is the structure and culture of the team like?
The hiring manager for this role is Teresa Chen – Director of Solutions Product Marketing for Anywhere Workspace. She brings a mix of technology and business skills to help drive success for the team.
Team culture is one based on building trust and taking ownership for your roles. Teresa will strive to set you up for success, collect and share context from across VMware and foster the EPIC2 Culture (http://https/news.vmware.com/company/vmwares-culture-built-epic2-values) . You can help by doing amazing work, collaborate and communicate effectively and by bringing in your creativity and ideas everyday.
This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.
Category : Marketing
Subcategory: Product Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Posted Date: 2022-05-05
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