BG Products, Inc. Marketing Director in Wichita, Kansas
This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/ada/r/jobs/10666016 Job purposeThe Marketing Director will focus on the development and execution of the global marketing and advertising strategy for BG Products, Inc. This person will lead the performance of a dynamic marketing team responsible for collaborating with internal departments and external clients in a fast-paced, customer-focused environment.The ideal candidate will expand our boundaries, cultivate creativity and strategic thinking, and sustain a Team1BG culture across BG Distributors, BG Sales Reps, and corporate employees. Duties and responsibilitiesManage global brand stewardship and create increased demand among our strategic audiences based on marketplace insight.Working with the leadership teams, develop and execute insight-driven marketing, advertising, and promotional campaigns across our targeted segments and channels.Foster a strong collaborative environment, developing partnerships with internal departments and building high performance teams to achieve sales and marketing goals.Lead by motivational influence within the department and across the organization, entrusting your direct reports with a high level of autonomous execution.Uphold corporate values, reputation, and brand equity.Identify and effectively utilize external advertising agencies, media partners, and marketing services.Direct the development and execution of a rigorous discipline of analytics to quantify the efficacy of all marketing and advertising initiatives.Leverage classic, modern, and emerging media channels to build authentic connections with our audiences.Develop a digital marketing strategy and guide implementation across various platforms / touch points.Manage campaign & program budgets to drive high ROI growth plans.Other duties as assigned.QualificationsEducation - Bachelor's degree required, Master's degree (MBA) preferred, ideally in Marketing, Communications, Business or related field.Experience - At least 5-10 years of strategic marketing experience recommended, with 3+ years of B2C experience strongly preferred.This is a leadership role and prior responsibility for managing direct reports is highly desired.Prior experience with forecasting and managing marketing budgets with ROI metrics preferred.Candidates must be proficient in written and spoken English.Applicants must be authorized to work in the United States on a full-time basis. BG Products, Inc. is an Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.