Emprise Bank Marketing Director / Vice-President in Wichita, Kansas

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/ada/r/jobs/10818386 DescriptionEmprise Bank is offering an outstanding opportunity for a leading-edge marketing professional to assume the role of Marketing Director/Vice President. The Marketing Director will play a critical role in driving strategy, partner with business units to drive growth, manage external creative relationships and oversee the full breadth of marketing efforts of the company. The ideal candidate will be enterprising, customer-centric, and have experience with customer acquisition. Preference will be given to candidates with banking, consumer financial, FinTech or retail experience. Wichita is the largest city is Kansas, and while the metro area now has a population of over 640,000, we have a small town feel with all the amenities. We have a thriving arts and cultural scene, quality educational institutions, affordable housing, safe neighborhoods and quality health care. RequirementsThe Marketing Director will have the opportunity influence the strategic direction of our company and is responsible for:Strategic Planning & DevelopmentPartner with executive team to create and implement marketing plans to support division objectivesLead important elements of strategic initiatives including customer segmentation and mobile account acquisitionDrive customer acquisition through lead generation in branches and via digital channelsConduct and coordinate customer and market researchBranding & MarketingDefine and manage Emprise Bank's brand including developing appropriate brand strategies around business objectives and strategiesManage relationships with agencies and creativesCreate and manage marketing and advertising campaigns across all channelsBuild and manage social media and online presence both proactively and reactivelyProduce marketing and promotional materialsPlan engaging and unique events for customers and employeesStay abreast of trends that indicate a need for emerging products and servicesCommunications & Community Produce internal and external communicationsManage public relations and serve as the media liaison Coordinate charitable givingOrganizational LeadershipDevelop and maintain a capable, motivated, and resourceful staffOversee all marketing staff and activitiesEvaluate division performance on a regular basis Partner with peers and management to implement tactics supporting strategic plans develop high-impact, integrated campaigns that contribute to business growth Determine and manage budgetsOther duties as assigned within the scope and responsibility of the jobKEY COMPETENCIES Business Acumen-Understands business implications of decisions and conducts cost-benefit analysis. Demonstrates knowledge of market and competition and aligns work with strategic goals and profitability. Change Management-Communicates change effectively and builds commitment to organizational goals. Prepares and supports those affected by change by overseeing the development of workable implementation plans. Facilitates the transitions and evaluates results. Goal Orientation-Sets clear goals and relates individual goals to organizational goals. Contributes to profitability. Monitors and revises goals as needed. Demonstrates commitment and urgency. Helps others focus on goals. Organizational Savvy-Displays understanding of organizational culture and practices. Incorporates organizational awareness into decision-making. Utilizes both formal and informal channels to achieve results. Navigates organizational politics effectively. Builds alliances across the organization Relationship Building-Builds rapport up, down and across the organization. Establishes collaborative relationships to achieve objectives. Seeks win-win solutions to conflict. Develops network of professional contacts. Displays empathy and tole rates diverse viewpoints. Strategic Marketing-Identifies and communicates a vision for strategic growth. Scans environment and responds to threats and opportunities. Analyzes current and future competitors. Develops and applies understanding of market needs. Establishes strategic partnerships and alliances. Community Relations- Participates within the community, taking a leadership role in external activities. Presents favorable image of the organization and uses community involvement to further the interest of the bank.POSITION REQUIREMENTSCollege Degree in Marketing or Communications; or Level of education that, together with industry experience, enables the applicant to meet the job requirements.Minimum of seven years marketing experience required at manager level or aboveProficiency with large server based applications and typical desktop softwareBenefitsIn addition to a competitive salary and benefits, Emprise offers professional growth, a rewarding and challenging environment, opportunities to be involved in our communities, and a culture of integrity, passion and success.Emprise Bank employees will tell you:"I am valued and appreciated.""I am trusted with responsibility.""There is constant recognition for a job well done.""I work re