Kansas Works Jobs

Kansas Works Logo

Job Information

VMware Customer Advocacy Manager - Opportunity for Working Remotely in Wichita, Kansas

Customer Advocacy Manager - AMER

Seeking a passionate, highly motivated, and insightful marketing professional to join a vibrant Global Customer Advocacy team where customer storytelling is at the center of everything we do. She/he will be responsible for driving transformational stories featuring VMware Customers, from content creation to amplification, with strong integration with all marketing activities and ensuring positive long-term Customer experiences.

The Customer Advocacy Manager for AMER is a self-starter with the ability to work effectively in high-energy, fast paced, cross-functional teams and is able to confidently communicate and work collaboratively with peers and stakeholders. She/he is accountable as an individual contributor, as a Team member, and as part of Global cross-functional virtual teams which are geographically dispersed.

She/he shows enthusiasm, energy and tenacity in face of challenging situations. Outcomes orientated, with good project management and execution capabilities, the ideal candidate has excellent communication skills and confidence in working with a broad range of colleagues and stakeholders in order to drive results.

Role and Responsibilities

This position reports to the Director, Global Customer Advocacy. The Customer Advocacy Manager is a key member of the Global Customer Marketing Team.

This Customer Advocacy Manager will focus on the Southeast US/America Region with the following responsibilities:

  • developing and executing Customer Advocacy program in the Region and supporting customers in telling their stories through targeted media and collateral

  • collaborating with Stakeholder Teams to identify, engage, and nurture great brands to become VMware Advocates

  • creating content and engagements supporting focused marketing and sales initiatives through amazing/flagship customer stories

  • collaborating with Global Customer Marketing Teams to execute on objectives, creating and sharing best practices, and drive an integrated customer content marketing approach

  • infuse customer stories content into all VMware marketing initiatives: events, PR & AR, digital, social, comms, executive marketing, and VMware Briefing Centers

She/he will be responsible for working with the Franchise Teams and the Global Customer Advocacy Teams to manage the reference pipeline, drive focused content creation and optimize the global amplification plan.

She/he will manage agencies and assigned budget according to company guidelines and program priorities. She/he will be responsible for managing and tracking relevant reference pipeline and database dependencies.

This role will interface with main stakeholders and global colleagues to ensure visibility to the Programs and alignment on strategy, objectives, and priorities in the Southeast/ US and focus Franchise area.

She/he will be responsible of performing, documenting, and amplifying best practices of Customer stories and journeys, as well as recommend customer content and placement across VMware programs.


The position requires:

  • a genuine passion for customers and is a strong believer in the value of customer advocacy and the power of transformational storytelling.

  • excellent interpersonal and communication skills, a B2B marketing background, hi-tech industry experience, and strong relationship skills at all levels.

  • ability to deliver a compelling pitch and successfully recruit (together with support teams) customer participation in the advocacy program

  • capability of driving the execution of programs across multiple teams, to establish and strengthen relationships, develop and guide agencies to produce great customer stories, and engage big brand Customers in a long-term relationship.

  • Flexibility and willingness to work as part of a centralized, global team with roots in region.

  • Ability to manage relationships with tech agencies for subscription based services like RO Innovation, SlapFive, Influitive, etc.


  • Minimum 5 years of direct participation or responsibility for Customer Advocacy marketing and/or building similar customer programs

  • Minimum 5 years of program or project management. Have simultaneously managed multiple high priority tasks or projects with competing deadlines, across various departments

  • Experience initiating and fostering relationships with customers

  • Experience working in virtual teams and managing internal and external teams and resources, cross-functionally and cross-geography.

Required Skills

  • Fluency in English

  • Knowledge of what’s required to execute a successful advocacy program, how to identify most appropriate cases, engage marketing and account teams, engage customers, communicate internally and externally, follow rules for securing and using customer references

  • Ability to articulate VMware narratives and messages in order to be able to tell stories as engaging business, transformation, and global impact stories consumable by diverse audiences

  • Outgoing attitude, with dynamic interpersonal and excellent verbal and written communication skills

  • Reporting, planning, vendor and budget management skills

  • Limited travel, mostly within Europe and the US

  • Education: Bachelor’s degree (BS/BA) Required. Higher degre

Category : Marketing

Subcategory: Marketing

Experience: Manager and Professional

Full Time/ Part Time: Full Time

Posted Date: 2021-09-14

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.