Acxiom LLC VP, Industry Strategist in Topeka, Kansas
The VP, Industry Strategist is the lead Evangelist in the marketplace for Acxiom solutions in the CPG, Manufacturing, Restaurant, Grocery, and Food Delivery sectors. In this role, you can expect to consistently push the boundaries of thought leadership across the intersection of MarTech, AdTech, Agencies, and Operations – all for one purpose – to deliver superior client results. The Industry Strategist will lead market amplification of POVs via published industry articles, speaking engagements and existing/prospective client consultation. The Industry Strategist will report directly to the Industry Managing Director as a senior leadership team member.
You can expect to make the following contributions as the SVP, Industry Strategist:
The VP, Industry Strategist is considered the “ Thought Leader in Chief ”. You can expect to be the go-to person that others throughout the company engage for the best in our thinking per assigned industry vertical.
Primary Influencer and developer of the go-to-market strategy for each industry vertical.
Creator of strategic Marketing Plan comprised of:
Conferences : Identify list of high value conferences. Work with marketing to create and submit abstracts and present at conferences. Plan for conference support requirements, communications, and invites.
Articles : Publish positioning papers and white papers for each vertical at least quarterly.
Collateral : Lead creator and influencer of market messaging; collaborate with leadership, product, sales and marketing to package and launch messaging.
Web Presence : Present webinars and create industry blogs, podcasts, videos, points of view, etc. Work with teams to monitor Acxiom.com content to keep sector web pages current.
Business Value : Lead the development and evolution of ROI models and views that confirm the value of client investments. Capture outcomes for case studies. Sponsor the routine publishing and packaging of case studies.
Monitor Ecosystem : Stay abreast of evolving advancements in Martech, AdTech and solution providers to best position client solutions for delivery of max value. Keep current, leverage, and communicate relevant information from external Industry experts
Identifier of potential collaboration partners across 2nd party data, 3rd Party data, key technology & services providers to enable expedited client speed to market.
Collaborator with other functional areas:
Marketing : Partner closely with Marketing & Operations to ensure that focused demand generation programs are consistent with the go to market strategy and messaging.
Product/Solution: Operate as the internal voice of the industries to foster product’s understanding of market conditions to better target investments to the areas that match industry vertical market positioning; find and support innovation of “door opening” solutions.
Operations: Collaborate with operations to understand sales projections, sales performance, account performance, account targets, etc.; use insights to help teams refine efforts and approaches.
Peer, Client and Business Development Team Info Share – foster a culture of continuous improvement via the establishment of regular interactions for bi-direction share:
what is working, what is not
account growth and penetration failures and successes
actions/resources needed to advance opportunities and achieve results
actively collaborate, knowledge share, and partner with Industry Strategists in other verticals.
Ten+ years industry experience
Bachelor’s Degree; Master’s Degree a plus
Demonstrated Thought Leadership including mastery of current and evolving states across MarTech, AdTech, Agency Holding Companies and assigned industry verticals
Comfort with public speaking
Excellent interpersonal/relationship skills
Excellent verbal communication skills
Excellent written communication skills
Strong PowerPoint, Word and Excel skills
Ability to travel 30%+ (once pandemic restrictions are lifted)
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Who is Acxiom?
We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.
If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.
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Attention Colorado Applicants: This position is not located in Colorado but applications for remote work may be considered. For information about this role under CO Equal Pay Law, please contact email@example.com
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