Stormont-Vail Healthcare Vice President, Marketing and Communications in Topeka, Kansas
Summary: Reporting to the Senior Vice President and Chief Strategy Officer, the Vice President, Marketing and Communications will serve on the system Operating Committee and will oversee a comprehensive department that includes marketing, branding, digital, social media, creative services, community events and public relations activities. In addition to brand and message development, positive and productive department leadership and budget management, the Vice President will use market research and analysis to design high impact initiatives that advance key service lines as well as focusing on our strategic direction of health and wellness for our communities.
The Vice President leads and directs the activities of the department’s management and staff. This includes providing clear project objectives, timelines and accountability. As a member of the health system’s Operating Committee, the Vice President is responsible for providing direction and expertise in marketing and communication strategies both internal and external, keeping leadership informed of health system’s brand and image as well as competitor brand and market changes. This position manages the functions of Marketing, Communications, Community Outreach and Customer Experience.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Collaborates with CEO and Operating Committee to establish a marketing and communications plan annually that incorporates the current strategic goals for the organization, as well as budget.
Leads organization communication and public relations efforts, delivering a comprehensive approach to internal and external messaging.
Has 24-hour accountability for media relations and acts as the corporate spokesperson, including crisis communications
Has 24-hour responsibility for patient condition reports and assigns this duty appropriately.
Demonstrated knowledge and execution of digital marketing strategies including website development, SEO, SEM, content management and CRM.
Works to build excellent relationships with community leaders, including media.
Oversees the production of all marketing and communications produced by the marketing department, maximizing budget dollars and minimizing outsourcing.
Provides ongoing reporting of department projects: from status reports and media coverage to budget and return on investment.
Maintains the highest standards necessary to protect the image of Stormont-Vail and the use of the corporate logo.
Provides direction and manages resources necessary to ensure quality programs, services, and systems development.
Creates and maintains an environment, which fosters the principles of continuous quality improvement.
Establishes and maintains open communication channels to ensure information is provided in a timely and efficient manner.
Is accountable for the design and implementation of departmental policies and programs which support the mission of the institution and meet regulatory agency requirements.
Works collaboratively to resolve departmental and interdepartmental issues. Supports interdepartmental service improvements. Participates on committees and task forces and services as resource/consultant to other departments.
Participates in community activities (i.e. volunteerism) to increase awareness of Stormont-Vail and strengthen community linkages.
Develops short- and long-range goals supportive of organizational critical success factors.
Identifies and pursues personal development opportunities. Identifies and supports staff development opportunities.
Responsible for sound fiscal management, to include allocating resources, coordinating expenditures for equipment and supplies, and creating/managing departmental operating and capital budget.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's degree (B. A.) from four-year college or university in journalism, communications, marketing or related field. Masters in Business, Health Care or other comparable field required. . 10+ years progressive leadership experience in marketing, with solid experience in and knowledge of CRM, market research and analysis, digital marketing, industry trends, and overall knowledge of the media landscape. Healthcare experience preferred.