MassMutual Technology Lead Marketing Cloud in Topeka, Kansas
THE TEAM – MMUS Marketing Technology:
The MMUS Marketing Technology Team, as a part of the larger MMUS Technology organization, supports MassMutual marketing organization by building, managing and supporting all the marketing technology needs.
A Marketing Cloud Technology Lead is a strategic position in our Marketing Technology organization serving as the technical subject matter expert for Salesforce Marketing Cloud.
With deep expertise in Marketing Cloud and a broader understanding of the entire MarTech stack, you will work closely with Product Owners, Solution Architects and Marketers to design solutions for their needs.
Conduct technical requirements gathering, user story development, reviews, and architecture sessions.
Document technical processes and run analysis between current and future states.
Collaborate with architects and team members to detail, design, document, understand, and/or deliver technical specifications and solutions.
Clearly articulate and provide technical subject matter expertise to business partners and project teams.
Understand out-of-the-box Marketing Cloud capabilities and have the ability to leverage and tailor accordingly to project requirements.
Will assist with the creation of new campaigns, including data configuration, audience creation, and utilization of Marketing Cloud platform capabilities.
Conduct technical workshops, develop and present options based on technology and feasibility trade-offs, and the choices that may be required to meet project requirements.
Proactively identify and analyze issues/obstacles to determine and recommend appropriate courses of action.
Deliver and execute technical designs, customizing where required, using Salesforce Marketing Cloud and other complimentary Cross-Cloud Salesforce product offerings such as Sales Cloud and CRM.
Stay ahead of the curve with MarTech innovations, have a growth mindset to educate yourself, and enable others on current and emerging technologies.
Work collaboratively and dynamically across multiple engagements at a time.
Oversee, ensure, and support documentation standards are adhered to from initial solution design to a final as-built technical specification.
Exemplifies Vision, Values, and Culture in each and every interaction with colleagues, partners, and stakeholders.
Salesforce Marketing Cloud Email Specialist and Salesforce Marketing Cloud Consultant Certifications required.
Deep knowledge of the Salesforce Marketing Cloud platform and prior experience implementing and supporting full lifecycle projects on Marketing Cloud.
Experience with SF Marketing Clouds exhaustive capabilities across all Studios and Builders.
Proficient in HTML/CSS, AMPScript, SSJS, and SQL. AMP, GTL, JS, and Postmonger skills are highly desirable.
Proficient in various integration patterns (API, Batch, Event) to/from Marketing Cloud. Be an SME with integrations inclusive of external systems, third-party, as well as, the Cross-Cloud connectors such as Marketing Cloud Connect.
Familiarity with Agile project delivery methodology, ceremonies, and tools (ex. Jira).
Experience working with architecture and process flow visualization applications such as MS Visio, Lucid Chart, Archi or diagramming tools within Google Slides or PowerPoint.
Ability to work east coast hours
Bachelor’s degree in Computer Science or another technical field.
Salesforce Marketing Cloud Administrator or Developer Certification(s) highly desired.
Salesforce Development/Customizations (APEX, Visual Force, Flows) is a plus.
Good understanding of Content ecosystem components like CMS, DAM, Personalization engines, Taxonomy/Metadata Management, Workflow tools, etc.
Understanding how content is personalized, made dynamic, and leveraged for channel and experience activation across omni-channels.
Understanding of Sitecore CMS, Assets/DAM, and overall content ecosystem.
Familiarity with Customer data platforms (CDP) and DMP.
Solid understanding of relational databases, data governance, and management best practices.
Target job salary: $90,900.00 - $158,100.00 USD Annual
MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us (firstname.lastname@example.org) and share the specifics of the assistance you need.