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MassMutual Technology Lead Marketing Cloud in Topeka, Kansas

THE TEAM – MMUS Marketing Technology:

The MMUS Marketing Technology Team, as a part of the larger MMUS Technology organization, supports MassMutual marketing organization by building, managing and supporting all the marketing technology needs.

A Marketing Cloud Technology Lead is a strategic position in our Marketing Technology organization serving as the technical subject matter expert for Salesforce Marketing Cloud.

With deep expertise in Marketing Cloud and a broader understanding of the entire MarTech stack, you will work closely with Product Owners, Solution Architects and Marketers to design solutions for their needs.

Responsibilities

  • Conduct technical requirements gathering, user story development, reviews, and architecture sessions.

  • Document technical processes and run analysis between current and future states.

  • Collaborate with architects and team members to detail, design, document, understand, and/or deliver technical specifications and solutions.

  • Clearly articulate and provide technical subject matter expertise to business partners and project teams.

  • Understand out-of-the-box Marketing Cloud capabilities and have the ability to leverage and tailor accordingly to project requirements.

  • Will assist with the creation of new campaigns, including data configuration, audience creation, and utilization of Marketing Cloud platform capabilities.

  • Conduct technical workshops, develop and present options based on technology and feasibility trade-offs, and the choices that may be required to meet project requirements.

  • Proactively identify and analyze issues/obstacles to determine and recommend appropriate courses of action.

  • Deliver and execute technical designs, customizing where required, using Salesforce Marketing Cloud and other complimentary Cross-Cloud Salesforce product offerings such as Sales Cloud and CRM.

  • Stay ahead of the curve with MarTech innovations, have a growth mindset to educate yourself, and enable others on current and emerging technologies.

  • Work collaboratively and dynamically across multiple engagements at a time.

  • Oversee, ensure, and support documentation standards are adhered to from initial solution design to a final as-built technical specification.

  • Exemplifies Vision, Values, and Culture in each and every interaction with colleagues, partners, and stakeholders.

Required Qualifications

  • Salesforce Marketing Cloud Email Specialist and Salesforce Marketing Cloud Consultant Certifications required.

  • Deep knowledge of the Salesforce Marketing Cloud platform and prior experience implementing and supporting full lifecycle projects on Marketing Cloud.

  • Experience with SF Marketing Clouds exhaustive capabilities across all Studios and Builders.

  • Proficient in HTML/CSS, AMPScript, SSJS, and SQL. AMP, GTL, JS, and Postmonger skills are highly desirable.

  • Proficient in various integration patterns (API, Batch, Event) to/from Marketing Cloud. Be an SME with integrations inclusive of external systems, third-party, as well as, the Cross-Cloud connectors such as Marketing Cloud Connect.

  • Familiarity with Agile project delivery methodology, ceremonies, and tools (ex. Jira).

  • Experience working with architecture and process flow visualization applications such as MS Visio, Lucid Chart, Archi or diagramming tools within Google Slides or PowerPoint.

  • Ability to work east coast hours

  • Bachelor’s degree in Computer Science or another technical field.

Preferred Qualifications

  • Salesforce Marketing Cloud Administrator or Developer Certification(s) highly desired.

  • Salesforce Development/Customizations (APEX, Visual Force, Flows) is a plus.

  • Good understanding of Content ecosystem components like CMS, DAM, Personalization engines, Taxonomy/Metadata Management, Workflow tools, etc.

  • Understanding how content is personalized, made dynamic, and leveraged for channel and experience activation across omni-channels.

  • Understanding of Sitecore CMS, Assets/DAM, and overall content ecosystem.

  • Familiarity with Customer data platforms (CDP) and DMP.

  • Solid understanding of relational databases, data governance, and management best practices.

Target job salary: $90,900.00 - $158,100.00 USD Annual

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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

If you need an accommodation to complete the application process, please contact us (talentacquisition@massmutual.com) and share the specifics of the assistance you need.

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