Pegasystems, Inc. Product Marketing Manager - Cloud Services in Topeka, Kansas
Product Marketing Manager - Cloud Services
Job Category: Business Operations
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Meet Our Team:
Pega Platform is the leadingthe software company that crushes business complexity at the world’s leading enterprises.From maximizing customer lifetime value to streamlining service to boosting efficiency, we help the world’s leading brands solve problems fast and transform for tomorrow.Our cloud-based software allows businesses to completely transform their customer and experience The is the foundational technology for Pega’s leading solutions low-code, digital process automation, robotic automation, customer service, sales automation, AI-powered marketing, and more!
Pega Platform powers mission critical processes and digital transformation the world’s largest B2B and B2C enterprises. You can be part of this journey!
Picture Yourself at Pega:
As a key member of the Pega product marketing team, you will develop differentiated product positioning and messaging for Pega’s Platform. You will work closely with customers, sales, product management, partners and analysts to identify market opportunities and help lead product launches. You will identify and develop a variety of compelling content (written, videos, demos, presentations etc.) to fuel sales, marketing and customer success and effectively convey the value of Pega’s offerings. Furthermore, you will collaborate with cross functional marketing teams to create and execute go to market programs and evangelize the offerings through digital marketing channels.
What You'll Do at Pega:
Be a subject matter expert for Pega’s Platform
Create, publish and maintain informative and highly-technical content
Create, review and deliver product demonstrations to effectively differentiate the product offering
Synthesize customer insights to develop a deep understanding of our market and customer segments. Craft & author compelling audience-specific messaging.
Generate market awareness and provide direct support for sales opportunities
Participate in analyst relations activities, including attending and presenting at key analyst events
Conduct market analysis to identify key opportunities and threats
Work closely with product management to impact product direction, possible new features, functions and technology to be included within the solution
Measure and manage impact of marketing activity on the customer lifecycle, bookings and revenue
Partner with the enablement team to drive the development of training and education materials for prospect-facing teams across all segments and specialties.
Develop deep relationships with Product Management, Product Marketing and Industry teams to maintain role as trusted partner.
Who You Are:
You’re a results-driven product marketing professional excited about how emerging technologies can be leveraged to drive customer engagement. You are a knowledge seeker, continuously pursuing, trialing and dissecting the latest technologies. Most importantly, you are an outstanding communicator; a writer who enjoys developing messaging that will connect and resonate seamlessly with key stakeholders. You arehands-on with “can do” attitude, proactive problem solving skills and a drive for results.
What You've Accomplished:
Bachelor’s degree required; MBA/MS preferred
5-8+ years of professional experience, with 2+ years in product marketing /product management (background in Low-code, RPA, and/or DPA a plus)
Strong writing skills with experience building impactful content including; white papers, interactive product demos, webinars, videos and case studies
Demonstrated experience and proven track record working in a highly technical and B2B focused products and solutions
Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results
Experience communicating with sales teams, customers, prospects, analysts, and internal management
Data driven marketing approach, along with the ability to grasp and translate technical capabilities into business benefits
Strong analytical skills, an attention to detail, and an overall “can-do” attitude
Knowledge of the “Challenger Selling” methodology a plus
Pega Offers You:
A rapidly growing yet well-established business
The world’s most innovative organizations as reference-able clients
Analyst acclaimed technology leadership in a massive emerging market
The opportunity to bring to market the next generation of mobility innovation
Competitive salary + performance bonus, employee equity in the company, and flexible vacation policy
Job ID: 12577
As anand Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
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