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Vontier Digital Marketing Strategist in Topeka, Kansas

Are you an innovator, experimenter, and growth hacker who is passionate about digital marketing, audience segmentation, and demand generation? Gilbarco Veeder-Root is at a pivotal time with consumer experiences and our product portfolio, and this role will be key in helping us continue our digital growth success. Help us take our Customer Experience to the next level with personalized experiences utilizing best practices as a Digital Marketing Strategist.

This position reports to the Director and is located in Greensboro, NC

Key Responsibilities:

  • Works with relevant stakeholders to develop web content, ensuring all content is up to date.

  • Researches and implements search engine optimization tactics to improve rankings.

  • Optimizes landing pages for paid campaigns.

  • Reports Analytics - monitor the results of digital marketing efforts and report any successes or shortcomings.

  • Builds and executes email campaigns, including creative build, audience segmentation, deployment, analysis, and monitoring of channel best practices.

  • Plans automated journeys based on different personas and actions to increase user engagement and lead-gen.

  • Actively manages contact list growth and health to ensure strong deliverability

  • Supports asset requests of channel partners

  • Supports internal digital platforms, including, but not limited to CRM, Seismic, PIM, DAM, apps, and intranet.

  • Works with key internal stakeholders on production of training webinars.

  • Preferred Bachelor’s degree in related field

  • 7 – 10 years of relevant work experience

  • Marketing Campaign and Web Development Management experience

  • Experience with Email Marketing and automation, i.e. Hubspot, ParDot, Eloqua, Marketo

WHO WE ARE

The world depends on Gilbarco Veeder-Root products to stay moving. We are the worldwide technology leader for retail and commercial fueling operations. We continue to evolve as smart cities, urbanization, electrification of vehicles, and advanced vehicle diagnostics drive the industry forward. Offering the broadest range of innovative, integrated solutions in the industry, Gilbarco Veeder-Root has delivered value, built extraordinary teams, and earned customer trust for more than 150 years. To learn more about us visit: www.gilbarco.com .

WHO IS VONTIER

Vontier is a $3B global industrial technology company focused on smarter transportation and mobility. Our six operating companies—Gilbarco Veeder-Root, Global Traffic Technologies, Teletrac Navman, Matco Tools, Hennessy Industries, and DRB Systems—are united by a powerful purpose: mobilizing the future to create a better world. Our portfolio of trusted brands includes market-leading expertise in mobility technologies, retail and commercial fueling, fleet management, telematics, vehicle diagnostics and repair, and smart cities. Vontier’s pioneering solutions advance safety, security, efficiency, and sustainability worldwide.

Energized by our shared purpose and values, we have a strong culture shaped by a deep organization-wide commitment to inclusion, diversity, and equity (ID&E) and environmental, social, and governance (ESG). Eight vibrant global employee resource groups serve as powerful focal points for connection, community, and advocacy, and we actively support community causes through Vontier Cares. We offer flexible remote and in-person, open-space work options.

"Vontier Corporation and all Vontier Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law."

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