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Pearson Copywriter - Remote in Topeka, Kansas


The Copywriter is responsible for developing original content for emails, brochures, websites, social media, blog articles, newsletters, press releases, print ads, posters, conferences/trade shows, fliers and other direct-response marketing materials. This person will also review marketing, media, or client-developed content to ensure brand consistency/standards are met, formatting is aligned to specifications, copy is up to date and grammatically correct, and materials are relevant to the audience. This requires a strong attention to detail, as well as a solid grasp of tone, editing, and writing for different stages of the marketing and sales funnels. The ideal candidate can collaborate effectively with internal and external team members to develop creative pieces using established brand voices and style guides, as well as evolve a brand voice through strategic marketing copy. The individual can quickly understand project requirements for day-to-day asset development and can prioritize multiple projects to meet deadlines. This individual will work closely with designers, developers, campaign managers and stakeholders, as well as collaborate and brainstorm with other writers, provide peer reviews, and participate in the QA process.

General Responsibilities

  • Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empowers the business to exceed objectives.

  • Works on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.

  • Supports communications projects for various components of the marketing life cycle or services.

  • Participates in the development, execution and/or servicing of marketing objectives.

  • Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.

  • Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.

  • Creates buy­-in from multiple constituents in a collaborative cross-­functional environment.

General Qualifications

  • 4-year degree from an accredited institution in Journalism, English, Public Relations, Communications or related field is preferred, OR appropriate combination of education and significant experience

  • Minimum of 3 years’ experience in content marketing or a related field with specific experience in the following areas:

  • Experience developing content for marketing/media campaigns for both digital and print

  • Experience developing SEO copy and optimized direct response copy

  • Experience developing both B2B and B2C copy

  • Experience developing marketing content that supports communications, visual strategies and the brand

  • Experience working within and maintaining client identity standards across channels

  • Experience proofing print and digital assets

  • Experience supporting creative concepts and creative briefs that provide unique “outside the box” thinking.

Supervisory Responsibilities


As required by the Colorado Equal Pay Transparency Act, Pearson provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the salary range for this role is $65,000.00 - $75,000.00 per year.


Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:  http://www.pearson.com/careers/diversity-and-inclusion.html 

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.


Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 8041