PITSCO, INC Product Marketing Specialist in PITTSBURG, Kansas
This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/11737909
The Product Marketing Specialist ensures that the right customers are getting the right messagethrough the right channels and represents the customer’s voice in product strategy discussions and decisions. As amarketing lead, this position plays a critical role in executing growth and marketing strategies to help theorganization accomplish its goals. The ideal candidate will have a solid understanding of product strategy, growthmarketing, positioning, and messaging, and have a track record of strong cross-functional collaboration. Thesetasks are accomplished by performing the following duties.
Essential Duties and Responsibilities (other duties may be assigned):
• Identifying target customers, their needs, and how products will meet those needs through surveys,interviews, and product usage• Partnering and collaborating with product management and R&D to define the product strategy andfeature roadmap• Developing a marketing plan for the products in conjunction with our Marketing team, including keyactivities and budgets to support the retention of existing customers and the acquisition of new customers• Developing product positioning, value propositions, and key messaging to be used in productdevelopment and marketing campaigns• Leading the go-to-market plan for new product releases, ensuring that all customer-facing teams are onmessage and maximizing each channel• Developing and implementing data-driven life cycle marketing strategies to drive product growth andretention• Tracking marketing program performance and optimizing through continuous testing• Reviewing competitive offering and driving ongoing differentiation• Working closely with Product Marketing leadership to lead cross-functional initiatives• Applying creative skills and marketing capabilities to assist in the deployment of campaigns