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Pittsburg State University invites applications for the position of Marketing Manager in the office of Creative and Strategic Communications. The Marketing Manager coordinates and lead projects aimed at attracting and retaining students at Pittsburg State University. This includes driving awareness through the creation and deployment of relevant and engaging inbound and outbound content, search marketing and search optimization, multichannel campaign development, consulting with academic departments to enhance program-level recruitment and retention, and working closely with Admission to coordinate priorities, activities, and messaging. The position is also charged administering the Universitys institution-level social media accounts, and developing, maintaining, and monitoring tone consistency across the entire Pitt State-branded social media presence. The marketing manager plays a central role in the operations of the university marketing team, working closely with each member to establish and follow through on prioritized, coordinated strategies and projects that drive forward the mission of the institution.

Duties and Responsibilities

Content creation and deployment 65%

• Generate, edit, publish, and share relevant, on-strategy, optimized, and engaging content for social media and web daily
• Develop and lead social presence for PSU main accounts: Facebook, Twitter, Instagram, LinkedIn, TikTok, Snapchat
• Work with a graphic designer, photographer, and videographer to conceptualize and develop print and digital content for multichannel campaigns
• Direct the creation of video and photography for unique social media campaigns
• Direct marketing intern and other students in creation of social and other digital content
• Establish and execute an annual social advertising plan

Cross-functional collaboration and project coordination 25%

• Coordinate requests from academic and other departments to market their programs, providing input and guidance on marketing best practices through training and templates
• Serve as marketing lead for Bicknell Presents productions at the Bicknell Family Center for the Arts, aimed at ticket sales
• Lead regular collaboration with Admission, Campus Activities, and Student Success
• Share responsibility for accessibility and search optimization of web content
• Build and cultivate close working relationships with campus leadership, faculty, and staff
• Develop process for coordinated community partner social campaigns

Planning and reporting 10%

• Drive creation of annual marketing plan for prospective and current students designed to attract and retain
• Systematically collect, analyze, report, and act on data