Oracle User Experience and Web Production Specialist in Overland Park, Kansas
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
User Experience and Web Production Specialist
The user experience and web production specialist will coordinate and implement projects for Oracle.com and related Oracle external-facing web sites and web pages. The user experience and web production manager will ensure the design system is scalable, usable, and will work to improve the design system. The user experience and web production specialist will be responsible for enabling the business for timely publishing by documenting from a standard set of tools that set up the publishers for success in the design system. In addition, the user experience and web production specialist must know both the design system and the content management platform and implement solutions that converge the abilities of the design system with the business needs and limitations. As a core member of the web publishing team, the user experience and web production specialist will partner with the content stakeholders and others involved in building and maintaining Oracle.com (including product marketing, editorial, design, SEO, and QA) to ensure that the pages are kept up to date and accurate, reflect Oracle’s visual and editorial brand, are optimized for SEO and usability, and more.
Apply user-centered design methods to translate user needs, business objectives, and technology capabilities into enterprise-class experiences.
Build driven analyses, wireframes, workflows, personas, navigation diagrams, and other IA work documents to define, craft and clearly communicate an interactive experience.
Maintain and evolve information architecture standards, philosophies, and practices for Oracle's online properties.
Support interdisciplinary teams to identify and collect business and customer requirements for new and ongoing projects.
Partner with stakeholders, publishers, and UX/UI designers to shepherd both turnkey and custom design requests through interpersonal processes and ensure effective, efficient planning and communication of project landmarks.
Partner with other organizational leads to anticipate and envision short and long term changes to requirements and evolving business objectives.
Work with management to gain an understanding of the requirements of a new project, figure out which teams need to be involved, engage the project team, hold regular meetings, build out a timeline, make assignments, issue meeting agendas, minutes, and action items, follow-up on action items, and see the project through all approvals and implementation.
Support ongoing user research and usability activities by partnering with the research team to identify areas for study.
Provide requirements to the design team for considerations that are outstanding to the web publishing process and the tools used to publish Oracle.com and associated websites.
Identify design gaps, features, or improvement requests discovered during projects and work with front end development to build additional variations.
Ensure that QA processes are rigorously followed. Conduct QA testing and follow up to resolve issues.
Front-end coding/HTML page production for multiple website projects and updates.
Update and maintain web content in the content management system (Oracle Content Experience, Oracle WebCenter Sites and Oracle WebCenter Content), monitor (Crownpeak) content on live site, trouble shoot, and bring up if needed.
Project lead multiple streams of publishing activities with differing priorities and complexities.
Pull together all of the appropriate team members, produce web pages for launches, webcasts, events, and announcements. Provide recommendations regarding template usage, project timeframes, and quality processes.
Provide testing and validation information to web technology and IT teams related to the web publishing platforms.
Lead tracking system (JIRA/Wrike) queues for assigned areas. Ensure requests are initiated, followed up on, completed, and closed out within service-level agreement timelines.
Handle monthly process for quality review and audits with content partners and web content editor; ensure all pages are reviewed on schedule. Produce and maintain accurate reports and metrics.
Ensure that uploaded marketing materials stay in sync with SEO and accessibility guidelines.
Research and evaluate new technology trends and identify new optimization opportunities.
In-depth knowledge of user experience design, information architecture, prototyping and wireframing, with 5 experience.
Enterprise website publishing experience, with 3 years of direct experience.
Project management experience in complex environments working across multiple organizations.
Excellent written and verbal communications, including significant editing, grammar, and proof reading skills; good listener. Able to convey meeting minutes and action items in clear, net language.
Able to juggle several projects at the same time. Cool under fire when dealing with “fire drills,” last-minute demands and changes, or shifts in focus or direction.
Good ability to spot consistencies and inconsistencies across multiple projects and web sites and pages and bring that knowledge to bear from one project to another. In other words, help break down silos across projects and organizations.
Demonstrate excellent organizational, problem-solving, and prioritization skills. Keep track of multiple projects and progress of others on the team. Create action plans to finish projects on time and on budget.
Strong solid understanding of digital graphic art production/design, including layout, composition, font specifications, and color specifications.
Proficient with common web design tools including Figma
Possess critical thinking, analytical, and creative talent to develop a concept, idea, fact, or content into a strong visual presentation that maximizes communications/sales effectiveness.
Experience working cross functionally with marketing, product/segment management, other web producers, developers, web designers and coders, UX, SEO, editorial, QA, and others.
Requires a BA or BS degree or equivalent experience.
Title: User Experience and Web Production Specialist
Location: United States
Requisition ID: 210005L2