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Humana Search Engine Optimization Consultant in Overland Park, Kansas

Description

The SEO Consultant is responsible for improving Humana's organic search visibility as part of a search marketing team. The ideal candidate is organized and has the capacity to manage multiple projects simultaneously. The SEO consultant must have a proven track record of creating original, strategic search roadmaps, communicating value across multiple teams, working with development to implement changes and delivering updates / results to an executive audience. This position requires expert knowledge of SEO tools and processes as well as the ability to effectively communicate and teach search marketing concepts to marketing team members, cross functional teams, and business stakeholders.

Responsibilities

  • Develop advanced SEO strategy, including harnessing the insights of SEM, to meet immediate and long term company goals.

  • Exhibit a mastery of technical SEO topics surrounding crawling, indexation, and ranking signals, both on and off site.

  • Analyze site authority, determine appropriate tactics to improve/enhance site authority that follow SEO best practices.

  • Identify technical SEO problems, utilize proper tools for research and discovery, and be able to provide recommendations and solutions.

  • Develop and implement effective local search tactics for Humana's locally based business units.

  • Gather and analyze competitor intelligence.

  • Analyze and monitor site and page performance, extract insights, identify relevant trends and provide well-developed, proactive recommendations to exceed overall business search marketing goals and objectives.

  • Provide on-page optimization including keyword generation, page titles and Meta descriptions.

  • Make content recommendations that align with customers and desired customer experiences that assist in reaching the search addressable audience across the Learn, Shop and Choose search activities.

  • Communicate SEO strategies and goals and collaborate with internal teams, including designers, content strategists and writers, and product owners.

  • Create and deliver training on SEO concepts and tools.

  • Support development of new as well as refinement of existing SEO processes.

  • Drive implementation of emerging and advanced SEO tactics.

Required Qualifications

  • Minimum of 4 years enterprise-level SEO experience

  • 4 year college degree, or equivalent experience

  • Recent experience with local search particularly Google My Business

  • Strong knowledge of search engine algorithms and experience using industry tools:

  • Google Analytics, Adobe Analytics, Acoustic Analytics

  • Google and Bing Webmaster Tools

  • Majestic SEO, OpenSiteExplorer, Screaming Frog

  • Keyword Research Tools, e.g.: Google Adwords

  • Knowledge of HTML coding, Javascript, CSS and CMS's

  • Advanced knowledge of Excel and PowerPoint and the ability to visualize data and concepts effectively

  • Ability to work effectively across a highly matrixed organization

  • Strategic and creative thinking - always focusing on innovative, but measurable solutions

  • Strong communication and presentation skills - spoken, written, and visual - for internal creative and technical teams as well as executives

  • Strong, demonstrated project management skills

  • Strong, demonstrated skills measuring marketing campaigns and developing insights from analysis

  • Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

  • Experience working in the health insurance industry

Additional Information

Interview Format:

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called Modern Hire to enhance our hiring and decision-making ability. Modern Hire allows us to quickly connect and gain valuable information for you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected for a first round interview, you will receive an email correspondence inviting you to participate in a Modern Hire interview. In this interview, you will listen to a set of interview questions over your phone and you will provide recorded responses to each question. You should anticipate this interview to take about 15 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide a social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions to add the information into the application at Humana's secure website.

Scheduled Weekly Hours

40

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