SelectQuote Marketing Automation Intern in Overland Park, Kansas
Founded in 1985, SelectQuote provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote's success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high-quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.
As the Marketing Automation Intern, you will support SelectQuote's robust lifecycle marketing program through email and SMS communications. We need an email marketing and analytics intern who's excited to learn. Our marketing team works at a fast pace and we need someone who isn't afraid to keep up. This person will help with implementation and best practices for our email campaigns. They will also contribute to our monthly data tracking and get hands-on experience with the marketing automation platform. Daily responsibilities will include building out email templates, drip campaigns, newsletters, segments, and tracking overall performance. This is a paid position.
During the internship, you will train and execute on the following tasks:
Send campaigns/sequence emails and SMS
Create emails and SMS as needed
Use digital illustration, photo editing software
Design email layouts, including selection of colors, images, and typefaces
Be highly proficient in Microsoft Office and Google G Suite
Have a working knowledge of basic marketing and sales techniques
Discussing and grasping the differences in the divisional core message and target audiences
Ideally, you have exposure into the world of digital marketing (classroom experience or prior internships/work experience).
Knowledge, Skills & Abilities:
You Are Self-motivated.
You're able to take on a project without too much direction and see it through to the end.
Eager. You're ready and willing to learn several new tools and begin using them in your daily workflow.
Confident. When it comes to decision making, you know how and when to push back on certain details.
Work well independently as well as be able to collaborate cross-departmentally and within the CLM team
You describe yourself as an up-and coming marketer who is analytical, creative, organized, and curious.
You enjoy researching new things, analyzing data, creating reports, discussing marketing campaign strategy, and working with others in a dynamic team environment.
Training & Experience:
Bachelor's degree (or in progress). Preferred focus in Marketing, Communications, Business, Analytics or related field
Some knowledge of database is essential
Strong analytical and detail-oriented aptitude; a high degree of accuracy is required.
Some exposure to SQL and Python strongly preferred
Fast learner who is assertive, career minded and seeks additional responsibility as earned
Ability to work in a fast-paced environment managing multiple projects, multiple channels and segments simultaneously in a cross-functional team
Basic understanding of email marketing and passion for learning more within lifecycle / CRM marketing
Experience with or knowledge of marketing automation/workflows, CRM administration, digital marketing, and social media platforms, preferred
Basic understanding of analytics tools, funnel tracking, and performance metrics
PowerPoint and presentation proficient Certifications in Google Analytics or other industry tools a huge plus
Outstanding Communication Skills (verbal & written)
Microsoft Office Suite/Google Docs (including proficiency in use of Excel and PowerPoint)