Oracle Manager, Global Search Engine Marketing / Paid Search Advertising in Overland Park, Kansas
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Position at a Glance:
You will be part of a fast-growing global team responsible for the in-house management of paid search. You will help develop strategies andexecute day to day tactics to increase marketing-driven pipeline and site traffic across all Oracle properties. In the SEM Manager role, you will be responsible for delivering regular reports, analysis and insights to measure and improve marketing program effectiveness. You will manage budgets including spend forecasts; manage keyword builds and audits, campaign testing promotion execution, and daily bid optimization. This role reports to Director of SEM.
This is an exciting time to join the Oracle digital team, as we are re-building the program in-house with opportunity to spearhead strategies and processes from the ground-up.
This position will be tasked with:
Extensive hands-on-keyboard experience planning, managing and executing strategies, including working in SA360 on campaign setup, optimization, and budget management
Establishing the testing roadmap, including set-up, execution and results/rollout
Keyword analysis, including keyword forecasts, expansions, search query reports, utilizing trending tools and aligning with brand teams to support focus initiatives.
Copy creation including working with the product teams to maintain voice and setting a cadence for refreshing/testing copy
Establishing workflow, processes and performance standards globally
Delivering against KPIs at each stage of the buying cycle – awareness and demand-gen
Translate business objectives, such as increased consumption, trial adoption, leads gen/sign-ups, increased sales for key products into SEM strategy
Collaborate with other digital teams including Media and SEO and analytics
Provide business intelligence and best practices by delivering weekly/monthly reporting as well as improved reporting automation & insights
Lead vendor relationships to stay educated on new opportunities, betas/alphas
Understand in depth account set up, tracking, execution and implementation of strategies and testing
Develop audience first tactics to target potential customers throughout the lifecycle of their digital journey and relationship with Oracle.
2-5 Years of Paid Search Experience: Google AdWords professional (GAP) and other SEM platforms certified a plus.
An Analytical Mindset: Critical to search marketing itself – but also critical to selling success to executives at a company built on data and insights. Demonstrating constant, measurable improvements by adopting the new or tuning the old. Advanced MS Excel skills and a passion for data driven marketing, including vlookups, hlookups, pivot tables, macros.
Strong technical knowledge: Work with Analytics, lead flow and site teams to ensure there is technical capability to deliver, capture and ensure success of key aspects – such as landing pages, tracking codes and integration of analytics.
Strong Communication Skills: Whether verbal, written or PowerPoint, you’ll need to be able to communicate both technical and strategic ideas with stakeholders and internal teams.
Excellent with a Crystal Ball: Search is a fast-changing media space. You need a track record of staying ahead of new search-engine innovations.
SEM/PLA bid management platform expertise: SA360 (preferred), Kenshoo, Marin Software.
Bonus Points For:
Experience in Enterprise Technology: We are marketing technology solutions to senior business and technology decision makers – understanding these customer’s needs is a far cry from consumer marketing.
Work History in Other Digital Marketing Channels: With Search Engines building broader digital and retargeting capabilities, the borders between search and other digital media is blurring.
Why You Will Love Working at Oracle:
Paid search advertising is our largest single marketing investment. It is also the highest-performing pipeline generator outside of high-touch executive events. We work to drive innovative marketing campaigns that test often and prioritize innovation. Some other benefits may include:
Competitive salaries and comprehensive health benefits
We believe in autonomy and reward taking initiative
A wellness program with on-site amenities varying by region raging from on-site restaurants, gyms, laundry, car services, etc.
An encouraged volunteer and donation matching program
Discounts on nearby gyms and other local businesses
Title: Manager, Global Search Engine Marketing / Paid Search Advertising
Location: United States
Requisition ID: 20000QHV
Other Locations: US-CA,California-San Francisco, US-CO,Colorado-Denver, US-NY,New York-New York, US-WA,Washington-Seattle, US-CO,Colorado-Boulder, US-NC,North Car-Durham, US-NC,North Car-Raleigh, US-CA,California-Redwood City, US-MA,Mass-Burlington, US-TX,Texas-Austin