Synchrony VP, PayPal Analytics Leader (L14) in MERRIAM, Kansas
The VP, PayPal Analytics Leader is responsible for driving the overall analytics vision for the PayPal/SYF partnership, encompassing the PayPal Credit, PayPal Co-Brand, Venmo, and eBay portfolios. This will include analyzing and maintaining consumer, product, and competitive data to inform strategies that will drive new account growth, increase cardholder purchase volume, and optimize profitability for the PayPal/SYF portfolio.
This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We’re proud to offer you choice and flexibility.
Lead Analytics & Reporting strategy for broader PayPal portfolio
Manage, coach, and develop a team of on-shore and off-shore analytics professionals dedicated to the PayPal portfolio. Prioritize workload and streamline workflow across teams to ensure highest-quality execution and delivery of strategic and diagnostic analytics, performance tracking, and reporting.
Partner with cross-functional leadership team to drive business strategy rooted in cardholder insights. Develop integrated solutions to grow new account acquisitions, credit penetration, profitable sales and asset growth, and net income.
Spearhead data-driven strategy development for new product launches, customer acquisitions, lifecycle and retention initiatives across the consumer.
Continue to develop business cases for PayPal data share agreement in partnership with other functions.
Provide strategic thought leadership for the internal SYF client team and PayPal client team. Influence SYF and client partners to implement profitable strategies rooted in analytics.
Drive client engagement in credit program by developing client-specific tools and/or leveraging central analytics toolkit, like retail share of wallet, un-captured sales, and value of credit.
Develop business case presentations and action plans to drive portfolio strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams.
Leverage in-store and world spend data to understand cardholder propensity for profitable sales and refine recommendations accordingly.
Create “test and learn” culture through ongoing learning agenda, designs of experiments, and assessment of product and targeting strategies.
Develop and execute vision for next generation of segmentation and modeling to drive profitable portfolio growth.
Perform other duties and/or special projects as assigned.
Bachelor’s degree, or in lieu of degree a high school diploma and 15+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry
A minimum of 10 years of functional work experience to include:
5+ years of leadership/managerial experience within the financial services or credit card payments
3+ years using statistical analysis tools
2+ years leading large-scale analytics projects
2+ years of client facing experience
Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred.
Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred
5+ years of project management skills and experience
Demonstrated ability to manage remotely located teams in India and the US
Financial services analytics experience
Proven hands-on experience utilizing SAS or SQL data mining skills as well as open-source tools such as R and Python.
Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred
Digital analytics experience
Experience using open-source software tools in a CRM setting
Demonstrated success leading a team with proven track record of delivering results
Ability to develop executable strategies, build and lead teams, articulate a clear vision, and deliver results
Strong marketing, creative and analytical skills
Ability to influence senior corporate decision makers
Excellent communication skills both written and verbal
Ability to innovate and find creative solutions to meeting business goals
Proven ability to work independently yet as key member and contributor to a broader team
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.
The salary range for this position is 130,000.00 - 260,000.00 USD Annual
Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.
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