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Synchrony AVP, Growth – Fleet Farm in MERRIAM, Kansas

Job Description:

Role Summary/Purpose:

The AVP, Fleet Farm Growth role will be a critical member of the Fleet Farm portfolio team and will lead and manage campaign execution as well as be essential in defining new opportunities to drive profitable growth in the portfolio.

The position partners with the Fleet Farm Marketing Leader, performance marketing, sales and the Fleet Farm client organization to develop and execute acquisition and retention campaigns across all channels including client websites, direct mail, email, instore signage, statement marketing and advertising – all within regulatory compliance guidelines.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We’re proud to offer you choice and flexibility.

Essential Responsibilities:

  • Manage marketing programs from start to finish through Work Front process and approval.

  • Assess select client needs, business goals and opportunities. Jointly create and execute acquisition and lifecycle marketing growth plans to align with client overall business strategies.

  • Partner with internal client organization and performance marketing to identify and develop integrated solutions to grow in-brand and World purchase volume and credit penetration.

  • Help to drive digital strategy and partner with digital teams to execute communication strategies (SEO, SEM, email). Partner with client to consult on digital best practices to integrate financing into their website strategies and all other digital marketing channels.

  • Utilize SYF consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions, including promotional financing, rewards programs, special discounts and segmentation.

  • Jointly with Sales drive and communicate key metrics pertaining to the performance of the client portfolio (sales, new accounts, repeat purchase percentage, digital engagement, penetration, and return).

  • Develop business case presentations and action plans to drive marketing strategy, including targeting recommendations, test design, cross-channel optimization, product opportunities and cost/benefit analysis.

  • Create, build, and maintain a collaborative partnership with sales, risk, finance, digital, and operations teams to drive overall results.

  • Manage updates to collateral and department presentations.

  • Perform other duties and/or special projects as assigned.


  • Bachelor's degree or, in lieu of a degree, a high school diploma/GED and a minimum 8 years of professional work experience

  • 3+ years of professional work experience to include:

  • 2+ years of marketing experience

Desired Characteristics:

  • MBA preferred

  • Ability to manage multiple projects/initiatives simultaneously

  • Excellent verbal and written communication and presentation skills

  • Ability to interact effectively with key clients and sales teams

  • Analytical skills (segmentation, targeting, ROI prioritization)

  • Ability to drive business results--executes against plan and delivers

  • Ability to influence across all levels of organization

  • Credit card or other financial services marketing experience

  • Collaborative team player with ability to influence across all levels of organization

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 65,000.00 - 130,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 10

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