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American Academy of Family Physicians Marketing Specialist, Marketing Strategy in Leawood, Kansas

Thank you for your interest in careers at AAFP!

The American Academy of Family Physicians and its chapters proudly represent more than 133,500 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.

The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership . Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.

EEO Employer/VETS/Disabled

For the Hearing Impaired our TTY number is: (913) 906-6333

Minorities are encouraged to apply. We thank all respondents for their interest in AAFP.

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Approximately 5 days travel per year

Job Description

The Marketing Specialist is responsible for the implementation and measurement of integrated strategic marketing plans to support membership as well as achieve desired product and program results. The Marketing Specialist works closely with internal teams including Academy Business Area team members, managing the processes to ensure activities are accurate, on schedule and within budget. The Marketing Specialist will monitor activities along with the Marketing Manager and ensure accurate tracking and reporting of business and marketing metrics.

Specific aspects include:

  • Deploy annual marketing plan tactics and ensure they meet or exceed executional objectives.

  • Ensure marketing activities are on schedule and within budget.

  • Champion internal workflow processes to ensure activities are accurate and timely.

  • Collaborate with Integrated Marketing Communications team to develop marketing activities (ex. direct mail, advertising, email, etc.) that are clear, compelling, impactful and achieve the strategic objectives and results.

  • Monitor and evaluate performance metrics to ensure marketing effectiveness.

  • Contribute to new product/program ideation to drive innovation and growth.

  • Other duties as assigned.


Bachelor’s degree in marketing or other related field plus at least two years of related work experience. Excellent verbal and written communication. Must be able to plan, organize, and have a high level of detail orientation and follow through. Effective time management skills, problem solving abilities and the ability to multi-task. Self-starter with heightened sense of urgency and ability to thrive in a fast-paced environment. Ability to work collaboratively across teams to successfully achieve results.

Helping Family Physicians Advance Health

Why work for us?

The work of the AAFP serves family physicians so they can best care for their patients and communities. Our work is driven by this mission.

Employment Strategy

Attracting good people, and keeping them, is essential to the strategy of a successful organization. We recognize that our success depends on the quality of our staff. We need to attract talented, qualified professionals and provide them with opportunities for advancement in all aspects of their professional life.

Our Staff Model our Organization's Values and Culture

  • Service-oriented

  • Takes Ownership

  • Collaborative

  • Outcome-focused

  • Transparent

  • Innovative

  • Balanced

All AAFP work locations and the entire Leawood campus are tobacco free workplaces.

See our career page (https://www.aafp.org/careers/at-aafp/careers.html) for more information about the AAFP