Colgate Palmolive CRM Manager in Kansas City, Kansas
Relocation Assistance Offered Within Country
# 103522 - Kansas City, Kansas, United States
The US CRM Manager is an integral cross-functional role at Hill’s, that is responsible for developing and leading multi-channel CRM programs that drive acquisition, foster engagement, and minimize churn. The role will manage day to day operations for building and deploying CRM campaigns as well as play an active role in the design and execution of our industry leading martech solutions. The ideal candidate will be highly data-driven and able to effectively manage both strategic development and hands on execution.
Principal Duties and Responsibilities:
Leverage the right data and insights to develop and execute automated lifecycle campaigns personalized to key segments that drive actions across the customer journey by reaching users in the right channel with the right message. Design, manage, and analyze A/B tests for continually optimization to new and existing campaigns. Create lead acquisition funnels designed to take unknown users to known shoppers and feed our CRM programs.
Operations and Technology
Work with key agency partners and internal IT teams to build and deploy automated CRM journeys and always on marketing communications that are personalized to our key customer/consumer segments. Manage brand experience and content calendar and coordinate approval with cross-functional stakeholders. Lead implementation of new marketing solutions and process improvements.
Insights & Analytics
Track and report campaign performance and key customer/consumer insights. Set accountability of CRM KPIs and measure against internal and external benchmarks. Synthesize learnings and provide actionable solutions to drive continuous optimization.
Work with internal teams, vendors, and agency partners to ensure data is acquired and managed compliantly and consistently by adhering to governance frameworks. Validate and routinely audit data sources as key business owner.
This is not an exhaustive list of duties or functions.
Expected Areas of Skills/Knowledge/Abilities:
Proven record of building and managing multi-channel CRM strategies at scale.
Familiarity with email HTML, CSS and other common coding/scripting languages.
Operational knowledge of martech solutions like Salesforce Marketing Cloud, Interaction Studio, and Liveramp.
Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.
Ability to identify better ways of working at scale through building new mechanisms and processes.
Excellent written and verbal communications skills with the ability to translate complex concepts into simple and intuitive communications .
Highly data driven and analytical with a test-and-learn mindset and the ability to turn learnings into actions to improve performance.
Team player with excellent leadership and interpersonal skills, particularly with diverse cultures.
Thrives on digital innovation and evaluating trends in a changing landscape.
Proven record to work with marketing teams and build brands.
Education/ Experience Requirements:
- Bachelor’s Degree required in Marketing or related field with 10+ years of work experience.
Preferred qualifications :
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law
Are you interested in working for Hill's Pet Nutrition? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Work that matters, fueled by passion for pets! At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.
HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance™ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries. To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com , or find us on LinkedIn, Facebook, Twitter and YouTube.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.